Saturday, 12 July 2014

The Hard Sell: Join our list. Resistance is futile

[Dancers at Studio54]

Are you tired of crowded clubs, overpriced drinks and terrible Top40 music? Of course you are.

Do you want to see more classic dance parties across Toronto? Of course you do.

This is your chance to make it happen.

We need 50 people to make a classic disco, new wave and house dance party happen. If you sign up for our mailing list, we can convince owners that people will come out, resulting in you getting an amazing dance party to take some hot selfies at.

Sometimes the realities of the DJ scene collide with the idealism; promoters and owners want guaranteed bums on benches, or on the dance floor, or anywhere inside the premises as long they they pay cover and buy drinks. DJs want to play their special music, and people just want to have a good time. The solution: get on our mailing list to satisfy promoters and make the dream a reality.

Q. Why do you need 50 people on a mailing list?

A. We need some kind of guarantee for owners and promoters that a crowd will show up if we put on a dance party, and it won't be just us and a roomful of expensive equipment, alone, dancing slowly and crying in the dark. It's also the best way for us to let you know when and where to be once we get the venue sorted out.

Q. What kind of dance party will this be?

A. A classic New York/Chicago style dance party: dirty disco, 80s new wave, early house and techno with the odd pop song thrown in for fun. Basically this, but longer and louder.

Q. I don't want to receive spam and crappy promotions.

A. I have no interest in sending spam; the list will solely be used to send you information about dance parties and DJ nights we set up across Toronto. You can unsubscribe at any time.

Q. Sounds fun, where do I sign up?

A. Right here:

Subscribe to Mixes in the Attic's mailing list

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Q. Now what do I do?

A. Bask in the knowledge that you've helped to make the world a slightly better place.

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